e-Commerce and Lead Consulting Services

February 2026

From the Desk of Paul Bunting

Dear Business Owner or Department Head,

I’m going to get straight to the point: I help e-commerce businesses in the medical vertical—or those selling high-ticket items—dramatically improve engagement, boost revenue, tighten budgets, eliminate waste, and generate cost-effective leads.

If any of those outcomes matter to you, read this letter. You’ll quickly see whether working together could be one of the most valuable decisions you make this year.

My journey into e-commerce began in 2016 at a good friend’s wedding. He was one of the country’s largest dealers of medical mobility devices—handling major brands and importing his own line. He offered me the chance to become a dealer for his company. I had just earned my Registered Investment Advisor license, run a small insurance agency, and had no prior e-commerce experience. But I understood complex topics and knew how to simplify them for clients, build websites, and write persuasive copy.

I took the offer, expecting at best a side business for extra income. I was wrong.

With zero direction and full creative freedom, we built something extraordinary. Over the next nine years, our small operation became one of the top 10 e-commerce companies in the U.S. focused exclusively on one imported brand. We sold over 18,000 medical mobility devices directly to consumers—no insurance involved—generating more than $40 million in sales volume.

How did we do it? We zagged when everyone else zigged.

Most competitors marketed mobility devices in a bland, clinical way: a handful of poor-quality photos on white backgrounds, minimal descriptions (often just a paragraph), basic specs, and a phone number. Purchasing a $2,000–$7,000 device based on that felt impossible.

We did things differently:

We were among the first to launch a dedicated YouTube channel with videos that truly understood the customer—tone, language, and pacing that spoke directly to their needs and emotions. Competitors took years to catch on.
Our photography went far beyond basic shots. We mastered color psychology, lighting, angles, and subtle symbolism to evoke trust, independence, and hope—elements that move people emotionally and drive calls or purchases.
Our product descriptions evolved into compelling sales copy that balanced logic (for analytical buyers) with emotion (because even engineers feel and decide based on feeling).
We built airtight systems to prevent and fight chargebacks—losing only two in nine years across $40 million in volume—protecting profitability in a high-ticket space full of fraud risks.
Everything we created was fast, efficient, and profitable. Promotions, multimedia, and copy were carefully orchestrated to maximize conversions.

Then tragedy struck. The company we partnered with began to falter as my friend—quadriplegic yet brilliant and tireless—lost his mental faculties. His sudden passing at the end of 2025 left me at a crossroads.

I could have imported my own line, retired, or started something new. Retirement wasn’t an option—I’m too young, too driven, and still believe in working with purpose until my last day.

Instead, I decided to share what I’ve mastered. I’ve generated thousands of high-quality leads cost-effectively, built systems that scale, avoided wasteful ad spend, and turned high-ticket e-commerce into a profitable machine.

Now, as a consultant, I act as your coach. I don’t run your campaigns—I dive deep into what you’re doing, identify what’s working, eliminate what’s wasting money, and guide you (or your team) toward optimal results.

I review your copy, ads (Google vs. Bing? Geotargeted PPC?), videos, photos, symbolism, promotions, and overall strategy. Whether you’re in the medical field or selling other high-ticket items, I help you create leads that celebrate—not bankrupt—your business.

My minimum engagement starts at $5,000. If increasing sales by just 3–4 units per month (or equivalent revenue) covers that fee—and the rest is pure profit—it’s usually a no-brainer. Many businesses fixate on small leaks while ignoring major hemorrhages. The numbers don’t lie.

I’m currently working with local Florida businesses and prefer initial face-to-face meetings (we can handle details by phone afterward). There’s no substitute for sitting down, understanding your exact needs, and tailoring a plan that fits.

If this resonates, fill out the contact form below. Tell me a bit about your business and what you’d like to achieve. I’ll review it personally and respond promptly.

Thank you for reading this far—you’ve already shown more focus than most. I look forward to helping you soar.

Sincerely,

Paul Bunting